Few categories shape a beauty brand's identity as directly as lipstick. A single shade can carry a launch, a season or an entire shelf presence. Guangzhou Yunmei Cosmetics Co., Ltd. is a cosmetic OEM/ODM contract manufacturer based in Guangzhou, China, and has supported private label lipstick development for brand owners, retailers and distributors for nearly two decades. Every project begins with a texture brief and ends with a filled, inspected unit ready for your market.
Your Private Label Lipstick Begins With the Texture System
Texture is the first decision, because it determines how the shade reads in daylight, on camera and after several hours of wear. Four systems are available:
- Creamy — soft glide and comfortable coverage for everyday colour.
- Velvet — a blurred, cushiony finish that sits between cream and matte.
- Matte — high pigment with a flat, modern finish.
- Pearlescent — light-reflective shimmer for dimension and depth.
Formats follow the texture choice: a classic solid bullet, a liquid lipstick with a doe-foot applicator, or a solid matte stick. Market-tested formula bases are already on file, so a project can move quickly from reference to a working sample rather than starting from an empty lab brief.
Shade Development and Formula Exclusivity
Shade matching starts with what you bring — a competitor sample, a Pantone reference, a fabric swatch or a sketch. The development team then adjusts pigment load, opacity and undertone until the drawn-down film matches under controlled lighting. From there, the base can be tuned on fragrance, texture, skin feel and efficacy so the finished formula belongs to your line rather than the open market. That tuning is how a private label lipstick becomes an exclusive product instead of a catalogue item. Work is carried out in a 1,500 sqm R&D center, and each revision is documented so approvals stay traceable.
Packaging, Filling and Inspection
Packaging sourcing runs alongside formula development: bullet cases, dropper bottles, cartons, labels and secondary packaging can be identified and matched to your price architecture. Filling takes place on production lines inside a Class 100,000 cleanroom, with quality inspection at defined checkpoints before goods are packed for shipment. As reported by the company, two manufacturing facilities cover 30,000+ sqm and 35 production lines, with makeup capacity of 50,000 units per day. Manufacturing is supported by US GMPC and EU ISO22716 certification; certificates are available upon request. Logistics coordination is handled as part of the same one-stop service.
Sampling and MOQ
Sampling always comes first. Approval on shade, texture, wear and packaging is confirmed before any bulk commitment. Mainstream private-label runs typically start around 500–1,000 units per SKU, which keeps a first launch manageable while leaving room to scale a proven shade.
FAQ
Can you match a shade from an existing product? Yes. Send a physical reference or a clear image with the finish you want, and the team will develop a draw-down for comparison.
Can the formula be made exclusive to my brand? Yes. Texture, fragrance, skin feel and efficacy can be fine-tuned, and the adjusted formula can be reserved for your use.
Which markets do you supply? Buyers are typically based in Europe, America and the Middle East. Documentation is prepared according to the destination market.
How long does sampling take? Timing depends on the number of shades and packaging choices. The sales team confirms a schedule once the brief is agreed.
Get Your Custom Sample Kit
Review the four texture systems in hand, compare shades against your own references and confirm the finish before committing to a run. Share your brief with the sales team at [email protected] or WhatsApp 13728287354, and the team will assemble a sample kit around your target shades. Production planning follows as soon as the sample is signed off.